Qualitando
Case Details
Technologies used: .NET 6 , MongoDB, C#, Blazor
Project Duration: 12 Months
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Client Overview
Qualitando is a CRM platform tailored for the hospitality industry, helping hotels build lasting guest relationships through clever, flexible, and intuitive digital questionnaires. With a strong focus on reputation management and customer retention, Qualitando enables hoteliers to unlock the full potential of word-of-mouth marketing and consistent guest communication. ATIS Group partnered with Qualitando to design and develop a custom system for automated email marketing campaigns—streamlined, intelligent, and aligned with user preferences. The primary goal was to enhance the client’s ability to engage hotel guests post-stay through highly personalized newsletter distribution.
Client Goal & Challenges
Qualitando sought to automate the process of sending targeted newsletters to hotel guests based on customer data from their existing hotel management system. The system needed to:
- Pull and process user data automatically and periodically.
- Create dynamic customer segments based on interests and preferences.
- Allow marketing teams to schedule and send customized email campaigns.
- Be built entirely using .NET technology and MongoDB, as per internal preferences and infrastructure compatibility.
The challenge lay in building a solution that could interface seamlessly with the hotel data source, provide full template and schedule management capabilities, and support multiple languages for international operations.
Solution: What We Built
ATIS Group delivered a robust web-based application built with C#, Blazor, and MongoDB, fully aligned with the client’s technology requirements. The system was developed by a focused team of four developers and included the following features:
- Automated Data Ingestion: A scheduled job retrieved customer data from the hotel management system and stored it in MongoDB, ensuring the platform always had updated user records.
- Template Management: Marketing users could create and manage newsletter templates based on audience types, guest behaviors, or promotions.
- Smart Audience Segmentation: Guests were grouped according to their preferences, allowing for highly personalized email targeting.
- Scheduling & Campaign Control: The system enabled manual or automated newsletter delivery, giving users control over frequency and timing, whether one-time or recurring.
- Multilingual Support: A translation system ensured that newsletters could be created and sent in multiple languages.
- Role-Based Access Control: User roles and permissions allowed for secure, structured access and control over different system functionalities.
Team Composition
- 4 Developers
Technology Stack
- .NET 6
- MongoDB
- C#
- Blazor
Impact
The final product empowered Qualitando’s team to:
- Easily manage large volumes of customer data.
- Deliver targeted, personalized communication at scale.
- Optimize email marketing performance through precise audience segmentation.
- Enhance guest satisfaction by maintaining timely, relevant communication after their hotel stay.
This project exemplifies how tailored CRM integrations and marketing automation can drive better customer engagement and long-term loyalty in the hospitality sector. With this system, Qualitando strengthened its position as a leader in hotel relationship management tools.